I imagine luxury travel to be the all-encompassing voyage that allows you to discover something new and exciting about the place you are visiting which will consequently teach you something more about yourself. Exploring, enjoying and learning all belong to the luxury travel experience – whether you sleep in a five-star hotel or in a comfortable farmhouse.
Often, nature determines luxury. For example, a stunning sunset on the beach is just as luxurious while sitting on the sand as it is on a cushioned lounger, and a deluxe villa or hotel room will certainly feel more sumptuous if it offers an amazing view of some natural landscape.
Another thing that comes to mind is that for those who can afford luxury travel, as it is commonly intended, many of the material features they encounter will seem rather banal, since they already live luxuriously every day. What will set things apart will be their ability to surprise or intrigue. To satisfy this clientele, you must offer them something which is unique and original – that they cannot have every day. Yes, this could be an exotic location, historic sites, excellent local cuisine, and so forth. However, I believe that there is also something more subtle involved.
Yes, he had reached the beach with his private tender, and would return to his yacht afterward. Yet I would bet that if today, two years later, he thinks back on that morning, he’ll remember the sandcastle, the smile on his (and particularly his children’s) face, and the fact that no one had recognized him – and that would be for him the luxury of that day.
What’s your definition?